Privacy Policy
Last updated: April 17, 2026
DirectBookAI is operated by AI Agents Lab LLC (500 4th St NW, Suite 102, Albuquerque, NM 87102, USA). "We," "our," and "us" refer to AI Agents Lab LLC. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, services, and our ChatGPT app (MCP server).
Data Minimization
We collect only the data strictly necessary to operate the service. We do not collect or store:
- Payment card numbers (handled by Stripe; we never see card data)
- Health records or medical information
- Government-issued identifiers (passport, SSN, national ID)
- Authentication credentials beyond what our auth provider (Clerk) requires
- Precise geolocation or IP-derived location
Information We Collect
Personal Information: When you create an account, we collect your name, email address, and business information through our authentication provider (Clerk).
Hotel Data: Information you provide about your hotel properties, including descriptions, photos, pricing, and amenities.
Usage Data: We automatically collect information about how you interact with our services, including pages visited, features used, and analytics data.
Payment Information: Payment processing is handled by Stripe. We do not store your credit card information directly.
How We Use Your Information
We use the information we collect to:
- Provide and maintain our services
- Process your hotel data for distribution to AI assistants
- Send you important updates about our services
- Improve and optimize our platform
- Comply with legal obligations
Data Sharing
We share your hotel information with AI platforms (ChatGPT, Claude, Gemini) as part of our core service. We do not sell your personal information to third parties.
MCP Server (ChatGPT Apps Integration)
When a hotel is looked up through our MCP server integration in ChatGPT or other AI assistants, we record anonymous usage metrics to help hoteliers understand demand. Specifically, we store:
- The hotel name that was requested
- The date of the request
- The approximate country and locale reported by the AI assistant (never a precise location or IP address)
- The source identifier (e.g., "mcp")
We do not collect user identifiers, conversation content, payment data, health data, government identifiers, or precise location data through the MCP server. No personally identifiable information is stored. Hoteliers can access their own aggregated visit counts through their dashboard.
Pricing data returned by the get_hotel_prices tool is fetched in real time from publicly available sources and is not stored long-term.
Chat Content Access Limits
Our ChatGPT app only receives and processes the specific tool arguments that ChatGPT sends with each request (for example, a hotel name or a city). We do not receive or have access to your full ChatGPT conversation history, messages outside the tool call, or any content you did not explicitly submit to the app. We do not log, store, or forward the content of the conversation itself.
Data Security
We implement industry-standard security measures to protect your data, including encryption in transit and at rest, regular security audits, and access controls.
Your Rights
You have the right to access, update, or delete your personal information at any time through your dashboard or by contacting us.
Contact Us
For privacy-related inquiries, contact us at privacy@directbookai.com. For general support, contact us at support@directbookai.com.