Born in hotel lobbies. Built for the AI era.
DirectBookAI started as a small family project and grew into an AI-native company helping hotels win back direct bookings.
From family hotels to AI-native software
Our founders grew up inside family-run hotels — front desks, breakfast rooms, and late-night booking calls. It's where we learned how razor-thin the margins get after every commission is paid.
For years, OTAs have taken 15% to 25% of every direct-booking guest a hotel could have kept. Hoteliers built beautiful websites, invested in SEO, and still handed a third of their revenue to middlemen.
When ChatGPT started answering travel questions at scale, we saw the shift. Travelers no longer search — they ask. So we built DirectBookAI: an AI-native platform that puts your hotel, your photos, your live prices, and your own booking link directly inside ChatGPT. No new SEO game. No commissions. Just a direct line between you and the traveler.
Today's travelers plan, compare, and book — through ChatGPT.
Two cities, one mission
We split our time between a European hospitality capital and a quieter desert HQ on the other side of the Atlantic.
Barcelona
Spain
Where our hospitality roots run deepest. Barcelona is our window into European boutique hotels, language diversity, and Mediterranean travel demand.
Albuquerque
New Mexico, USA
Our North American engineering base. Quiet, high-altitude, and wired straight into the AI ecosystem powering the product.
An AI-native company
We're a small team of hoteliers and engineers who run the business with an army of AI agents.
Hoteliers and engineers — lean on purpose, focused on the hard decisions only humans should make.
Support, research, content, QA, and data work are run by specialized agents, watched over by humans.
Every product decision is pressure-tested against how a real property owner would actually use it.
Follow along
We share product updates, hotel industry notes, and behind-the-scenes from our AI-native build.
Let's keep your direct bookings yours.
Join the hotels putting themselves directly in front of AI-era travelers.